Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”George S. Patton
With intellectual curiosity, a calm demeanor, and a passion for understanding the voice of customer, Mike’s the kind of person who will dig and find answers until he knows it all. From executive interviews to focus groups to secondary desk research to qualitative studies, Mike takes it all in, synthesizes the findings, and presents them in a way that is clearly understood, internalized, and acted on.
Expertise
As an accomplished researcher with more than 20 years of experience leading customer, consumer, and employee research, Mike uses best-practice research methods to provide solutions and inform business strategy. He is MRA’s Survey Project Lead. Whether listening to executives in establishing research needs, or developing hypothesis and research questions, or determining the best way to analyze and present results, Mike’s research expertise guides business strategy and drives decision making.
Key Accomplishments
- Served as executive in charge of driving market research activities for several Fortune 500 companies. Raised understanding of the consumer, customer, and market by providing new insights and recommendations that were embraced and applied.
- Experienced in conducting research studies (qualitative and quantitative) across a range of industries from consumer packaged goods to manufacturing, media, retail, health care, and insurance. Instrumental in the launch of new products by incorporating primary and secondary research methods as ideation and testing driving business growth.
- Improved research efficiency by spearheading the move to online survey methodology that significantly reduced field time and cost, and by creating and maintaining customer research panels that significantly improved research field time and completion rates.
Education
Mike holds a bachelor’s degree in mathematics from the University of Wisconsin-Whitewater.