Thumbnail

Courtney Lamers

Senior Manager, Member Engagement
Conferences & Special Events
Marketing & Communications
Roundtables
Go into the world and do well. But more importantly, go into the world and do good.”
Minor Myers
 

Courtney’s positive attitude and energetic spirit are infectious. No matter what project she is asked to help with, she shows enthusiasm from start to finish and is willing to do whatever it takes to get the job done. She enjoys working with people and she is a consistent, trustworthy, and driven professional who cares about her colleagues, her work, and MRA’s members.

Expertise

Externally, Courtney led, researched, planned, and launched MRA’s first entry into a new market in over a decade, focusing on the Chippewa Valley region in northwestern Wisconsin and touching on the east side of the Twin Cities in Minnesota. Using her strong organizational skills, her ability to engage leaders, and her love for the area, Courtney helped MRA raise its awareness in a formerly “sleepy” part of the association’s four-state footprint. Courtney is a leader in MRA’s strategic efforts and directs MRA’s effort to attract the next generation of HR professionals, both for our members and as MRA employees. She has led the effort to more than double MRA’s influence on social media, which now boasts over 18,000 connections across five social media platforms. She also hosts MRA’s LinkedIn Live thought leadership events and leads MRA’s employee advocacy program.

Key Accomplishments

  • Launched MRA’s Intern Leadership Program
  • Introduced Employee Advocacy Program
  • Served as an MRA mentor
  • Facilitated MRA’s strategic planning efforts
  • Served as team leader for MRA’s new building A-V team
  • Increased Twitter mentions, LinkedIn shares, and Facebook post engagements

Education

Courtney received a bachelor’s degree in marketing and a certificate in business communication from the University of Wisconsin–Eau Claire.

She has continued her learning and development, graduating from MRA’s Principles of Leadership Excellence program, and earning certificates in MRA’s Project Management, Presentation Skills, and Finance & Accounting for the Nonfinancial Leader courses.

Professional and Community Activities

Courtney is a board member for the Boys & Girls Clubs. She coordinates mock interviews for Wisconsin Community Services. Courtney is a lead for MRA’s DEI Day in the Community and she also hosts clothing drives in all MRA markets.