Employers who want to know where they are in terms of market pay competitiveness will look to various published salary surveys. However, those surveys may have been conducted at different times in the year, resulting in data that is current for different dates. Time adjusting is the process of taking published data, which can be accurate at different points in time, and adjusting the data to one common point in time. This is known as "trending" or "aging" or "advancing" salary data.